This book shows how information systems (IS) scholars can effectively apply neuroscience
expertise in ways that do not require neuroscience tools. However the approach described here
is intended to complement neuroscience tools not to supplant them. Written by leading scholars
in the field it presents a review of the empirical literature on NeuroIS and provides a
conceptual description of basic brain function from a cognitive neuroscience perspective.
Drawing upon the cognitive neuroscience knowledge developed in non-IS contexts the book
enables IS scholars to reinterpret existing behavioral findings develop new hypotheses and
eventually test the hypotheses with non-neuroscience tools. At its core the book conveys how
neuroscience knowledge makes a deeper understanding of IS phenomena possible by connecting the
behavioral and neural levels of analysis.
