Exploring the implications of 10 years of data from more than 21 000 communication
professionals across Europe combined with case studies and interviews with senior
communication directors from top European companies and organisations this book provides an
insight into how to build develop and lead excellent communication. It presents a culmination
of research and best practice models covering strategic communication the impact on
reputation crisis mediatisation organisational culture new digital social and mobile media
as well as the development of professionalisation. Providing clear guidance on the difference
between normal and excellent communications departments the book shows readers how
communication can effectively influence and support the organisation and positively fit within
the business strategy of today's global and changing markets. The study behind this book the
European Communication Monitor is known as the most comprehensive provider of reliable data in
the communication field worldwide.
