This book provides a comprehensive introduction to travel marketing tourism economics and the
airline product. At the same time it provides an overview on the political socio-economic
environmental and technological impacts of tourism and its related sectors.This publication
covers both theory and practice in an engaging style that will spark the readers' curiosity.
Yet it presents tourism and airline issues in a concise yet accessible manner. This will
allow prospective tourism practitioners to critically analyze future situations and to make
appropriate decisions in their workplace environments. Moreover the book prepares
undergraduate students and aspiring managers alike with a thorough exposure to the latest
industry developments. Dr. Camilleri provides tourism students and practitioners with a clear
and comprehensive picture of the main institutions operations and activities of the travel
industry. Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing
Kellogg School of Management Northwestern University Evanston Chicago IL USA This book is
the first of its kind to provide an insightful and well-structured application of travel and
tourism marketing and economics to the airline industry. Student readers will find this
systematic approach invaluable when placing aviation within the wider tourism context drawing
upon the disciplines of economics and marketing. Brian King Professor of Tourism and Associate
Dean School of Hotel and Tourism Management The Hong Kong Polytechnic University Hong Kong
The remarkable growth in international tourism over the last century has been directly
influenced by technological and operational innovations in the airline sector which continue
to define the nature scale and direction of tourist flows and consequential tourism
development. Key factors in this relationship between tourism and the airline sector are
marketing and economics both of which are fundamental to the success of tourism in general and
airlines in particular not least given the increasing significance of low-cost airline
operations. Hence uniquely drawing together these three themes this book provides a valuable
introduction to the marketing and economics of tourism with a specific focus on airline
operations and should be considered essential reading for future managers in the tourism
sector. Richard Sharpley Professor of Tourism School of Management University of Central
Lancashire UK The book's unique positioning in terms of the importance of and the
relationships between tourism marketing tourism economics and airline product will create a
distinct niche for the book in the travel literature. C. Michael Hall Professor of Tourism
Department of Management Marketing and Entrepreneurship University of Canterbury
Christchurch New Zealand A very unique textbook that offers integrated lessons on marketing
economics and airline services. College students of travel and tourism in many parts of the
world will benefit from the author's thoughtful writing style of simplicity and clarity. Liping
A. Cai Professor and Director Purdue Tourism & Hospitality Research Center Purdue University
West Lafayette IN USA An interesting volume that provides a good coverage of airline
transportation matters not always well considered in tourism books. Traditional strategic and
operational issues as well as the most recent developments and emerging trends are dealt with
in a concise yet clear and rational way. Summaries questions and topics for discussion in each
chapter make it a useful basis for both taught courses or self-education. Rodolfo Baggio
Professor of Tourism and Social Dynamics Bocconi University Milan Italy This is a very
useful introductory book that summarises a wealth of knowledge in an accessible format. It
explains the relation between marketing and economics and applies it to the business of
airline management as well as the tourism industry overall. Xavier Font Professor of
Sustainability Marketing School of Hospitality and Tourism Management University of Surrey
UK and Visiting Professor Hospitality Academy NHTV Breda Netherlands This book addresses the
key principles of tourism marketing economics and the airline industry. It covers a wide range
of theory at the same time as offering real-life case studies and offers readers a
comprehensive understanding of how these important industries work and the underpinning
challenges that will shape their future. It is suitable for undergraduate students as well as
travel professionals and I would highly recommend it. Clare Weeden Principal Lecturer in
Tourism and Marketing at the School of Sport and Service Management University of Brighton UK
In the current environment a grasp of the basics of marketing to diverse consumers is very
important. Customers are possessed of sophisticated knowledge driven by innovations in business
as well from highly developed tech
