EAN: 9783319498485

Produktdaten aktualisiert am: 02.11.2024
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Hersteller: - Hersteller-ArtNr. (MPN): - ASIN: 3319498487

This book provides a comprehensive introduction to travel marketing tourism economics and the airline product. At the same time it provides an overview on the political socio-economic environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style that will spark the readers' curiosity. Yet it presents tourism and airline issues in a concise yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations and to make appropriate decisions in their workplace environments. Moreover the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions operations and activities of the travel industry. Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Management Northwestern University Evanston Chicago IL USA This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context drawing upon the disciplines of economics and marketing. Brian King Professor of Tourism and Associate Dean School of Hotel and Tourism Management The Hong Kong Polytechnic University Hong Kong The remarkable growth in international tourism over the last century has been directly influenced by technological and operational innovations in the airline sector which continue to define the nature scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics both of which are fundamental to the success of tourism in general and airlines in particular not least given the increasing significance of low-cost airline operations. Hence uniquely drawing together these three themes this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations and should be considered essential reading for future managers in the tourism sector. Richard Sharpley Professor of Tourism School of Management University of Central Lancashire UK The book's unique positioning in terms of the importance of and the relationships between tourism marketing tourism economics and airline product will create a distinct niche for the book in the travel literature. C. Michael Hall Professor of Tourism Department of Management Marketing and Entrepreneurship University of Canterbury Christchurch New Zealand A very unique textbook that offers integrated lessons on marketing economics and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity. Liping A. Cai Professor and Director Purdue Tourism & Hospitality Research Center Purdue University West Lafayette IN USA An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education. Rodolfo Baggio Professor of Tourism and Social Dynamics Bocconi University Milan Italy This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics and applies it to the business of airline management as well as the tourism industry overall. Xavier Font Professor of Sustainability Marketing School of Hospitality and Tourism Management University of Surrey UK and Visiting Professor Hospitality Academy NHTV Breda Netherlands This book addresses the key principles of tourism marketing economics and the airline industry. It covers a wide range of theory at the same time as offering real-life case studies and offers readers a comprehensive understanding of how these important industries work and the underpinning challenges that will shape their future. It is suitable for undergraduate students as well as travel professionals and I would highly recommend it. Clare Weeden Principal Lecturer in Tourism and Marketing at the School of Sport and Service Management University of Brighton UK In the current environment a grasp of the basics of marketing to diverse consumers is very important. Customers are possessed of sophisticated knowledge driven by innovations in business as well from highly developed tech

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