Presenting some of the most significant research on the modern understanding of luxury this
edited collection of articles from the Journal of Brand Management explores the complex
relationships consumers tie with luxury and the unique characteristics of luxury brand
management. Covering the segmentation of luxury consumers worldwide the specificity of luxury
management the role of sustainability for luxury brands and major insights from a customer
point of view Advances in Luxury Brand Management is essential reading for upper level
students as well as scholars and discerning practitioners.
