This is a teaching companion to the case studies provided in the book 'Strategic Marketing
Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic
line by using the case studies to develop a critical understanding of the service business
scenarios and strategies for marketing in emerging markets. The authors provide extensive
teaching notes for each of the cases covering the pedagogy of the case study the
prerequisites to understanding it case-specific teaching objectives a suggested teaching
approach and a case synopsis. Each case is then rounded out with suggested discussion
questions and concise answers as well as additional reading to enhance the teaching and
learning experience in the classroom.
