Responding to the need for organizations to improve global strategic planning and execution
this book presents a framework for effectively conceiving and executing new concepts for
international markets. Filling an important gap in knowledge and research on global innovation
the author demonstrates how leaders can facilitate multicultural collaboration in service of
organizational performance. Cases and findings are shared from international studies of over
200 leaders and 45 multinational firms with headquarters based in Asia Europe and North
America. Leading Global Innovation provides a practice perspective with specific models and
solutions for facilitating multicultural team collaboration from concept to market. This book
offers crucial guidance for executives managers consultants and educators who would like to
understand how to lead and orchestrate innovation in a culturally diverse and networked
business environment.
