EAN: 9783319540474

THE APPLICATION OF FUZZY LOGIC FOR MANAGERIAL D...

This book addresses the latest research and applications of fuzzy management methods for
business decisions. It showcases a broad set of applications and discusses topics such as
measures for the quality of analytics outcomes in big data environments  how fuzzy management
methods support the inclusion of human thinking and human behavior in decision making processes
how to generate better results with fuzzy management methods in cases of imprecise information
new personalization concepts enabled by fuzzy logic for the offering of customized products and
services especially in the electronic market  and lastly the application of fuzzy analysis for
executives using natural rather than computer language. The combination of research papers and
case studies makes it a valuable resource both for researchers and practitioners in the digital
economy.

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