This Palgrave Pivot offers comprehensive evidence about what people actually think of nudge
policies designed to steer decision makers' choices in positive directions. The data reveal
that people in diverse nations generally favor nudges by strong majorities with a preference
for educative efforts - such as calorie labels - that equip individuals to make the best
decisions for their own lives. On the other hand there are significant arguments for
noneducational nudges - such as automatic enrollment in savings plans - as they allow people to
devote their scarce time and attention to their most pressing concerns. The decision to use
either educative or noneducative nudges raises fundamental questions about human freedom in
both theory and practice. Sunstein's findings and analysis offer lessons for those involved in
law and policy who are choosing which method to support as the most effective way to encourage
lifestyle changes.
