EAN: 9783319597003

SPRINGER PROCEEDINGS IN BUSINESS AND ECONOMICS ...

This book presents the latest research on national brand and private label marketing - a
collection of original  rigorous and highly relevant contributions of the 2017 International
Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of
topics from fields as varied as retailing  marketing  general business  psychology  economics
and statistics. Further  the conference addressed diverse areas of application  including:
purchase-decision models  premium private labels  decisions involved in introducing new
products  M-commerce  private label adoption  assortment decisions  private label pricing 
brand equity and collaborative relationships.

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