This book explores how enterprises adapt to challenges in their business environments. It
focuses on the critical elements within organisations that every executive must address in
order to remain competitive. It takes a pluralist approach in trying to broaden our knowledge
on organisational adaptations. It also offers an exploratory delve into existing literature of
organisational study. This is biased for content context and process framework and processual
analytic approach in order to identify determine understand the intricacies of adaptations
going on in various business organisations. The book also includes a case study of how Kodak
and Fujifilm responded to digitalisation of photographic film industry which is an example of
major adaptation change. Many global brands are often contending with similar issues and real
life challenges. Simply put today's business environment demands a new way of doing business
that challenges brand's existing core business philosophy. Organisations are 'individual'
entities in their own rights. Businesses have devised ways of surviving their environments.
They do this by downsizing merger and acquisition business ecosystems other forms of
collaborations and strategic alliances. While this is true current research works into generic
predictors and or concepts that enhance the transformation process are scarce. It is
particularly important to align the theories and concepts of organisational adaptations with
realities in the business environment. This book delves deep and explains adaptations in
organisations but also offers insight for how executives can adapt and thrive in their dynamic
business environments.
