This book shows how the unique characteristics of traditionally differentiated media continue
to determine narrative despite the recent digital convergence of media technologies. The author
argues that media are now each largely defined by distinctive industrial practices that
continue to preserve their identities and condition narrative production. Furthermore the book
demonstrates how a given medium¿s variability in institutional and technological contexts
influences diverse approaches to storytelling. By connecting US film television comic book
and video game industries to their popular fictional characters and universes including Star
Wars Batman Game of Thrones and Grand Theft Auto the book identifies how differences in
industrial practice between media inform narrative production. This book is a must read for
students and scholars interested in transmedia storytelling.
