EAN: 9783319713458

MEDIA AND DIGITAL MANAGEMENT - ELI M NOAM GEBUNDEN

Being a successful manager or entrepreneur in the media and digital sector requires creativity
innovation  and performance. It also requires an understanding of the principles and tools of
management. Aimed at the college market  this book is a short  foundational volume on media
management. It summarizes the major dimensions of a business school curriculum and applies them
to the entire media  media-tech  and digital sector. Its chapters cover-in a jargonless 
non-technical way-the major functions of management. First  creating a media product: the
financing of projects  and the management of technology  HR  production operations 
intellectual assets  and government relations. Second  harvesting the product created: market
research  marketing  pricing  and distribution. And third  the control loop: media accounting
and strategy planning. In the process  this book becomes an indispensable resource for those
aiming for a career in the media and digital field  both in startups and established
organizations. This book is designed to help those aiming to join the media and digital sector
to become creative managers and managerial creatives. It aims to make them more knowledgeable 
less blinded by hype  more effective  and more responsible.

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