Is digitalization a value-added approach? Global leaders believe so and this book reveals how
to digitally transform your business model and compete in today's economy. It presents a
roadmap consisting of five phases Digital Reality Digital Ambition Digital Potential
Digital Fit and Digital Implementation each with step-by-step instructions as well as
innovative activities and tools. This is a timely book offering professionals a concise
tried-and-trusted guide to the digital transformation of business models.
