SpringerBriefs in Business Digital Transformation Now! - Daniel R A Schallmo Christopher A Williams Kartoniert (TB)

Is digitalization a value-added approach? Global leaders believe so and this book reveals how to digitally transform your business model and compete in today's economy. It presents a roadmap consisting of five phases Digital Reality Digital Ambition Digital Potential Digital Fit and Digital Implementation each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise tried-and-trusted guide to the digital transformation of business models.