This book presents the latest research into the application of information and communication
technologies within the travel and tourism sectors. Readers will find insightful contributions
on a wide range of topics including digital marketing social media and online travel reviews
mobile computing augmented and virtual reality gamification recommender systems electronic
distribution online education and learning and the sharing economy. Particular attention is
devoted to the actual and potential impact of big data and the development and implementation
of digital strategies including digital marketing and the digital economy. In addition to the
description of research advances and innovative concepts a number of informative case studies
are presented. The contents of the book are based on the 2018 ENTER eTourism conference held
in Jönköping Sweden. The volume will appeal to all academics and practitioners with an
interest in the most recent developments in eTourism.
