EAN: 9783319729220

INFORMATION AND COMMUNICATION TECHNOLOGIES IN T...

This book presents the latest research into the application of information and communication
technologies within the travel and tourism sectors. Readers will find insightful contributions
on a wide range of topics  including digital marketing  social media and online travel reviews
mobile computing  augmented and virtual reality  gamification  recommender systems  electronic
distribution  online education and learning  and the sharing economy. Particular attention is
devoted to the actual and potential impact of big data  and the development and implementation
of digital strategies  including digital marketing and the digital economy. In addition to the
description of research advances and innovative concepts  a number of informative case studies
are presented. The contents of the book are based on the 2018 ENTER eTourism conference  held
in Jönköping  Sweden. The volume will appeal to all academics and practitioners with an
interest in the most recent developments in eTourism.

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