This book introduces the structure economic arguments and business strategies for
entrepreneurship in sport. Here the entrepreneurial process is usually initiated by
organizations people or governments who are embedded in both economic and social contexts. The
development of technologies that have enhanced the diffusion of information and the creation of
new international markets has impacted sports entrepreneurship activities. The goal of this
book is to introduce readers to emerging issues in sport entrepreneurship and management. The
book focuses on the role of entrepreneurship in the sports context by examining how to leverage
the opportunities that arise from networks and optimize resources by identifying where they can
most effectively be put to use. As a unique discipline sport entrepreneurship helps to
identify the conditions under which and the processes in which upcoming business ventures need
to be pursued. The book will be useful for sports organizations athletes and government
organizations promoting the use of entrepreneurship to generate competitive advantages on the
global marketplace.
