EAN: 9783319734705

SPRINGERBRIEFS IN STATISTICS APPLIED MULTIDIM...

This book introduces multidimensional scaling (MDS) and unfolding as data analysis techniques
for applied researchers. MDS is used for the analysis of proximity data on a set of objects 
representing the data as distances between points in a geometric space (usually of two
dimensions). Unfolding is a related method that maps preference data (typically evaluative
ratings of different persons on a set of objects) as distances between two sets of points
(representing the persons and the objects  resp.). This second edition has been completely
revised to reflect new developments and the coverage of unfolding has also been substantially
expanded. Intended for applied researchers whose main interests are in using these methods as
tools for building substantive theories  it discusses numerous applications (classical and
recent)  highlights practical issues (such as evaluating model fit)  presents ways to enforce
theoretical expectations for the scaling solutions  and addresses the typical mistakes that MDS
unfolding users tend to make. Further  it shows how MDS and unfolding can be used in practical
research work  primarily by using the smacof package in the R environment but also Proxscal in
SPSS. It is a valuable resource for psychologists  social scientists  and market researchers 
with a basic understanding of multivariate statistics (such as multiple regression and factor
analysis).

Aktuelle Preise zur EAN 9783319734705

Produktinformationen zur 9783319734705