Most Western-driven theories do not have a place in Black communicative experience especially
in Africa. Many scholars interested in articulating and interrogating Black communication
scholarship are therefore at the crossroads of either having to use Western-driven theory to
explain a Black communication dynamic or have to use hypothetical rules to achieve their
objectives since they cannot find compelling Black communication theories to use as reference.
Colonization and the African slave trade brought with it assimilationist tendencies that have
dealt a serious blow on the cognition of most Blacks on the continent and abroad. As a result
their interpersonal as well as in-group dialogic communication had witnessed dramatic shifts.
Black Africana Communication Theory assembles skilled communicologists who propose uniquely
Black-driven theories that stand the test of time. Throughout the volume¿s fifteen chapters
theories including but not limited to Afrocentricity Afro-Cultural Mulatto Venerative Speech
Theory Africana Symbolic Contextualism Theory HaramBuntu-Government-Diaspora Communications
Theory Consciencist Communication Theory and Racial Democracy Effect Theory are introduced and
discussed.
