This book links research in wine marketing management and wine tourism offering international
and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry
and market the book brings in new research streams and technology advances such as social
media customer empowerment and engagement co-creation social responsible marketing and
wine consumption. Each section includes an introductory chapter written by the editors
discussing the aims and the chapters of the section. Section chapters provide theoretical and
research based insights with practical implications while every section is also complemented
with case studies that further enrich the practice and industry implications of theory.
Researchers will find in this book a holistic analysis of research and cases relating to the
management and marketing of wine tourism businesses and visitors.
