EAN: 9783319847320

VALUE IN A DIGITAL WORLD - FRANCISCO J LÓPEZ LU...

An in-depth examination of the concept of value in a digital world  an analysis of a range of
digital business models and a framework for assessing the value of digital businesses.
Assessing the value of traditional business was easy. There are hard  well tested metrics and
tangible  measurable assets you can literally kick the tyres of. But how do you measure the
value of something that consists of little more than bits of information  brand awareness and a
compelling idea? In the winner takes all digital world how do you know if this idea is one that
will attract billions of dedicated users or a few thousand fleeting trialists? And  most
importantly  how do you assess whether any given business model is robust enough to make
billions or flawed in a way that will lose millions? Lopez Lubian and Esteves look at what
economic value means in a digital world  and argue for a shift from traditional value metrics
to digital value metrics. Through high profile case studies they examine the process of
valuation in the digital world - examining the challenges of making objective judgments from
subjective information and how to assess the value of data. Next they analyse in depth a number
of different digital business models from the perspective of delivering value to investors 
stakeholders and society at large. Finally they present a framework model for assessing value
in digital business.

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