This book is a comprehensive road-tested framework for managing Corporate Social
Responsibility (CSR) based on years of award winning performance in senior management roles in
a multinational business. The author shows why non-financial performance indicators are just as
important as financial ones when it comes to delivering performance and securing long term
shareholder value. CSR is not window dressing it is not a tiresome box ticking exercise and it
is not a cost centre. Done properly CSR is a cost-saving simple everyday process that adds
value to your business. While most companies already have suitable founding values and have
carried out some basic CSR measures many lack the systematics for managing the issue
holistically across the business. Beginning with a CSR briefing paper for managers new to the
area (or for providing to senior management who may need convincing) Managing Corporate
Responsibility in the Real World goes on to provide a fully integrated framework for delivering
a corporate responsibility programme in your organization. Drawing on real world examples and
stories Jouko Kuisma shows how to start with the political practicalities of setting up an
internal steering group to analysis of your firm's value chain and management principles before
drawing up an action plan and set of performance criteria on which to be measured.
