This open access book investigates the inter-relationship between the mind and a potential
opportunity to explore the psychology of entrepreneurship. Building on recent research this
book offers a broad scope investigation of the different aspects of what goes on in the mind of
the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity the
creation of a new organization and or the selection of an entrepreneurial career. This book
focuses on individuals as the level of analysis and explores the impact of the organization and
the environment only inasmuch as they impact the individual's cognitions. Readers will learn
why some individuals and managers are able to able to identify and successfully act upon
opportunities in uncertain environments while others are not. This book applies a cognitive
lens to understand individuals' knowledge motivation attention identity and emotions in the
entrepreneurial process.
