This book provides innovative insights into how creativity can be taught within higher
education. Preparing students for employment in a dynamic set of global creative industries
requires those students to not only be resilient and entrepreneurial but also to be locally
focused while being globally aware. Therefore it is imperative that they acquire a thorough
understanding of creative processes and practice as they try to keep pace with worldwide
digital trends. As the creation of media messages is a fundamental aspect of global creative
industries and that numerous concerns practitioners face are based upon a certain
understanding of creativity the authors propose an exploration of what creativity is in terms
of research and then apply it pedagogically. Drawing on extensive empirical research the
authors pose the thought-provoking question of whether creativity can be taught. This volume
will be of interest to both students and scholars of creativity and higher education as well as
to creatively-based practitioners more widely.
