This book explores how contemporary organisations are abandoning conventional tactics in order
to survive and grow in an incessantly shifting business landscape analysing fundamental
aspects of management marketing and strategy from an interdisciplinary perspective. Focusing
on the paradigms of neuro-marketing innovative change management motivational creativity and
customer data management to name a few the authors provide practical learning outcomes which
reflect how organisations are seeking to adopt innovative means to innovative ends targeting
capacity building in multiple ways. Ultimately this edited collection implicitly defines an
organisational philosophy that incorporates functionality but also embraces business notions
pertaining to wider contextual transformations and environmental developments. Theoretical and
practical contributions highlight the importance of multidisciplinary research to practical
business success making this book an invaluable read to both scholars and business executives.
