This book conceptualises and develops crowdsourcing as an organisational business process. It
argues that although for many organisations crowdsourcing still implies an immature one-off
endeavour when developed to a more repeatable business process it can harness innovation and
agility. The book offers a process model to guide organisations towards the establishment of
business process crowdsourcing (BPC) and empirically showcases and evaluates the model using
two current major crowdsourcing projects. In order to consolidate the domain knowledge the BPC
model is turned into a heavyweight ontology capturing the concepts hierarchical relationships
and decision-making relationships necessary to establish crowdsourcing as a business process in
an organisation. Lastly based on the ontology it presents a decision tool that provides advice
on making informed decisions about the performance of business process crowdsourcing
activities.
