This authoritative collection goes beyond economic statistics and probability data to offer a
robust psychological understanding of risk perception and risk taking behavior. Expert
contributors examine various risk domains in life and pinpoint cognitive emotional and
personality factors contributing to individual differences in risk taking as well as the many
nuances social demographics (e.g. culture gender) bring to risk decisions. Coverage takes
competing theories and studies into account to identify mechanisms involved in processing and
acting on uncertainty. And implications and applications are demonstrated in varied fields
from updated risk models for the insurance sector to improved risk communication in health
services to considering risk perception in policy decisions. A sampling of the topics:
Personality and risk: beyond daredevils¿risk taking from a temperament perspective. Cognitive
developmental and neurobiological aspects of risk judgments. The group effect: social
influences on risk identification analysis and decision-making. Cognitive architectures as a
scaffolding for risky choice models. Improving understanding of health-relevant numerical
information. Risk culture as a framework for improving competence in risk management.
Psychological Perspectives on Risk and Risk Analysis will be of great interest to researchers
in and outside of psychology including decision-making experts and behavioral economists.
Additionally this volume will appeal to practitioners who often have to make risky decisions
such as managers and physicians.
