Nonmarket Strategy in Business Organizations - John A Parnell Gebunden

This book explores nonmarket strategy (NMS) in firms by invoking economic political and philosophical perspectives. Featuring data from the USA the UK India China Mexico and other countries the author links NMS to economic freedom regional development corruption and other national factors. Nonmarket strategy (NMS) refers to any part of a firm¿s strategy that seeks to generate superior performance through means not directly associated with market activity such as lobbying legislators colluding with rivals to erect industry entry barriers and pursuing direct business-government partner ships. Decades ago nonmarket factors comprised a minor peripheral consideration in organizational strategy. Today NMS is central to strategy development and execution. This phenomenon is driven by both corruption in emerging economies and cronyism in the developed world. Scholarly interest in NMS continues to increase and while much is known about the topic some core questions still remain such as: Are there different drivers for and implications of proactive NMS versus defensive NMS? How do national environments influence firm decisions to pursue NMS? The data presented in the book explores many of these questions. Providing a comprehensive multidisciplinary analysis that includes elements of management economics philosophy and social sciences this book is beneficial for scholars practitioners students academics and policy makers interested in NMS.