This book explores nonmarket strategy (NMS) in firms by invoking economic political and
philosophical perspectives. Featuring data from the USA the UK India China Mexico and other
countries the author links NMS to economic freedom regional development corruption and other
national factors. Nonmarket strategy (NMS) refers to any part of a firm¿s strategy that seeks
to generate superior performance through means not directly associated with market activity
such as lobbying legislators colluding with rivals to erect industry entry barriers and
pursuing direct business-government partnerships. Decades ago nonmarket factors comprised a
minor peripheral consideration in organizational strategy. Today NMS is central to strategy
development and execution. This phenomenon is driven by both corruption in emerging economies
and cronyism in the developed world. Scholarly interest in NMS continues to increase and while
much is known about the topic some core questions still remain such as: Are there different
drivers for and implications of proactive NMS versus defensive NMS? How do national
environments influence firm decisions to pursue NMS? The data presented in the book explores
many of these questions. Providing a comprehensive multidisciplinary analysis that includes
elements of management economics philosophy and social sciences this book is beneficial for
scholars practitioners students academics and policy makers interested in NMS.
