This edited collection presents state-of-the-art reviews of the latest developments in
multisensory packaging design. Bringing together leading researchers and practitioners working
in the field the contributions consider how our growing understanding of the human senses as
well as new technologies will transform the way in which we design interact with and
experience food and beverage home and personal care and fast-moving consumer products
packaging. Spanning all of the senses from colour meaning imagery and font touch and sonic
packaging a new framework for multisensory packaging analysis is outlined. Including a number
of case studies and examples this book provides both practical application and theoretical
discussion to appeal to students researchers and practitioners alike.
