Despite recent optimism and global initiatives the implementation of corporate sustainability
programs has been slow at best with less than a third of global companies having developed a
clear business case for their approach to sustainability. Presenting numerous award-winning
cases and examples from companies such as Unilever Patagonia Tumi DSM and Umicore alongside
original ideas based upon 20 years of consulting experience this book reveals how to design
and implement a stronger sense of focus and move sustainability programs forward. This proven
combination of purpose direction and speed is dubbed Vectoring.Based upon practitioner cases
and data analysis from the Dow Jones Sustainability Index Vectoring offers a plain-spoken
framework to identify the relative position of companies compared to their peers. The framework
and its 4 archetypes deliver insights for practitioners to locate inhibitors and overcome them
by providing practical suggestions for process improvements. This includes designing and
executing new sustainability programs embedding the SDGs within company strategy and assessing
the impact of sustainability programs on competitiveness and valuation. Offering directions for
CFOs to shift companies from integrated reporting to integrated thinking in order to accelerate
their sustainability programs Winning Sustainability Strategies shows how to achieve purpose
with profit and how to do well by doing good.
