This book sheds new light on how lobbying works in the European Union. Drawing on the
first-hand professional experience of lobbyists policymakers and corporate and institutional
stakeholders combined with a sound academic foundation it offers insights into successful
lobbying strategies such as how alliances are formed by interest groups in Brussels. The
authors present key case studies e.g. on the shelved EU-US trade deal Transatlantic Trade and
Investment Partnership (TTIP) lobbying scandals and the role of specific interest groups and
EU Think-Tanks. Furthermore they highlight efforts to improve transparency and ethical
standards in EU decision-making while also underscoring the benefits of lobbying in the
context of decision-making.Understanding the tools and techniques of effective lobbying as
well as the dynamics and trends in EU lobbying will allow professionals involved in the
lobbying process such as policymakers and corporate and institutionalstakeholders to improve
their performance and achieve better results when pursuing their respective interests.
