EAN: 9783347512917

CUSTOMER FOCUS - IT DEPENDS ON THE ANDS - CHRIS...

Digitalization is the buzzword on everyone's lips. The intensity  speed and volume of the
process are increasing dynamically.Yet - how do you do it right? What principles apply for
successful  customer-focused digitalization projects? What are the factors that really matter?
What role and tasks will you need to take on within your company?In the 42 chapters of this
book  Christian Peter provides you with practical and proven principles for successful
digitalization projects. They comprehensively examine all of the crucial dimensions  from the
right mindset to the right people and partners  from issues critical to success to effective
action. It's not heavy on theory and light on practice  but specific  tangible and grounded in
today's realities. You can start right away.

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