Discourse are coherent statements about a subject matter. A discourse is generated by rules for
making declaration that produce consistency and uniformity across different assertions. When
the matter of discourse is blended with the matter of signifiers and signified in a
post-structuralism approach we can have a net of connected materials that can bring about
meanings associated with a sign. And as Baudrillard has stated previously the signifiers and
signified have lost their true meanings through the lapse of time due to capitalistic and
globalizing concerns. For instance the sign BLACK is based on a 1950s -up -to -now -discourse
finds its identity in relation with matters like: fraud sexual harassment and anarchism and
that is directly a result of an imposed political point of view and approach on the society.
