The metaverse (no matter in which definition and sometimes even without...) is one of the most
hyped topics at the moment. It can be found in all kinds of media and channels and almost
everybody feels called to give his personal statement about it. However only a few of the
discussants futurologists or authors have actually been able to gather practical experience.
From a certain level of abstraction the metaverse is so wonderfully undefined that almost
anyone can express their opinion on it without it being questioned on the basis of facts.But
this is precisely where the problem lies. The metaverse is already far more concrete than it
appears in the public perception. And it needs practical application scenarios in a wide
variety of areas to actually become a successful concept. Together with my colleagues and
external partners I was very fortunate that we were able to work out precisely these scenarios
in very concrete terms implement them in the metaverse and test them in our daily work. This
was favored by the pandemic and the associated reduction in personal contacts.The practical
work in the different formats and industries have always made me want more and encouraged
creativity. What became clear very quickly is that the metaverse can superficially be a
reflection of reality but it doesn't have to be. It follows its own laws and rules. These must
be taken into account if it is to become an integral part of our daily work. This starts with
the interfaces between the real and the virtual world continues with working techniques and
tools used in the metaverse and ends with the peculiarities of social interaction such as the
question of the existence of empathy in virtual worlds.I don't pretend to have found a final
answer to all these topics but in three years of daily practice with a lot of positive but
also painful lessons-learned it's time to share the accumulated knowledge and experience. I am
not specifically addressing IT specialists or other subject matter experts in the field of
Virtual Reality. Quite the contrary. This book is aimed at all those who have an inkling of the
potential of the Metaverse but don't really know yet how to apply it to their daily work or
business.The metaverse is one of the most hyped topics at the moment. It is therefore necessary
to recognize today where opportunities can arise in business. This is exactly what this book is
about
