The book This Handbook explores the ways in which the use of big data analytics and artificial
intelligence could recalibrate the relationship between law and individuality and change the
foundational structures of our legal systems. In this perspective the volume contributes to
the emerging literature on granular law or personalized law. Bringing together contributions by
eminent scholars from both sides of the Atlantic it aims to serve both as a gateway to this
emerging and promising field and as a catalyst for new scholarly research. In particular this
Handbook explores the concept of personalized law its implementation in contract consumer and
tort law as well as the related implications for behavioral sciences smart contracts
nondiscrimination and enforcement. The advantages at a glance Book authored by leading scholars
from Canada Germany Italy Israel and the United States. Innovative approach and comparative
perspective. The editors Prof. Dr. Christoph Busch Maître en Droit is Professor of Law at the
University of Osnabrück (Germany) and Visiting Fellow at the Yale Law School Information
Society Project. He is cochairman of the European Law Institute's Digital Law Group co-editor
of the Journal of European Consumer and Market Law (EuCML) and a member of the European
Commission's Expert Group to the Observatory on the Online Platform Economy. His research
focuses on digital platforms and algorithmic regulation. Prof. Dr. Alberto De Franceschi is
associate professor of Private Law and Intellectual Property Rights at the University of
Ferrara (Italy). He is co-chairman of the European Law Institute's Digital Law Group co-editor
of the Journal of European Consumer and Market Law (EuCML) and of The Italian Law Journal. His
research focuses on issues related to the supply of digital content and digital services
privacy regulation online platforms and the draft of a European Business Code. He has been
acting as a consultant to the Italian Ministry of Justice in the framework of the European
Digital Single Market Strategy. The target group For Scholars Practitioners and Policy-Makers.
