EAN: 9783430210980

ADRENALINE - HARTMUT M VOLZ GEBUNDEN

The amazing success story of the man behind Ströer  t-online.de  Statista... With his
perseverance and penchant for risk-taking  Udo Müller has put everything on one horse on more
than one occasion. He started off in the world of out-of-home advertising and became the market
leader  fi rst in East Germany and then in unified Germany. Then he went global. And shortly
afterwards  he went public on the stock market in spectacular fashion. This was followed by the
expansion of his product line to include digital publishing  online marketing and direct
marketing. During the period of transition from the old economy to the new economy Ströer has
developed into a unique and diverse media empire.

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