Diehlmann J Automotive Management - Jens Diehlmann Joachim Häcker Gebunden

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts cross-industry strategic alliances as well as requirements for product launch especially in the BRIC countries are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management. Jens Diehlmann ist Partner im B ereich Financial Services Advisory bei Ernst & Young Europe.