Modern economies depend on innovation in services for their future growth. Service innovation
increasingly depends on information technology and digitization of information processes.
Designing new services is a complex matter since collaboration with other companies and
organizations is necessary. Service innovation is directly related to business models that
support these services i.e. services can only be successful in the long run with a viable
business model that creates value for its customers and providers. This book presents a
theoretically grounded yet practical approach to designing viable business models for
electronic services including mobile ones i.e. the STOF model and - based on it - the STOF
method. The STOF model provides a 'holistic' view on business models with four interrelated
perspectives i.e. Service Technology Organization and Finance. It elaborates on critical
design issues that ultimately shape the business model and drive its viability.
