In an era of globalization a central question is how to develop business activities across
cultural divides. Two years of participating observation were spent in China to analyze the
history and culture of the country as well as the legal political and education systems. The
study also includes subjects more directly linked to business activities: the definition of
economic regions changes in the national economic model and their impact on the Chinese people
and finally business practices in China. Based on these findings a guide for doing business in
a foreign culture is presented. This addresses the process of building business step by step
from preparing for market entry and understanding government policy and relevant laws to
investigating the environment and starting the operation. Special attention is paid to Human
Resource Management and relationship building including personal and public relations.
