EAN: 9783631563397

THE INTERFACE OF BUSINESS AND CULTURE KARTONIER...

Humans need to communicate in order to interact with one another  and culture helps regulate
such interaction and communication. The same is true in the world of business since there  too
people interact and communicate with one another. And in today's globalized world  it is
inevitable that many such encounters and interactions involve people of diverse cultural
background. That is why it is so imperative that business people understand how culture
influences human behavior and communication  including their own. This knowledge will provide a
better understanding of not just one's own behavior  but also that of one's international
business partners  employees  and customers. So who better to explain the influence of culture
than some of the leading experts in the field? These contributing authors cover a wide spectrum
of topics that range from general principles of intercultural communication to very specific
aspects of culture's influence in particular business contexts. These insights should prove to
be interesting  perceptive  and useful to many international business transactions and
interactions.

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