This book is about the impact of the EU on local issues particularly in the pre-accession
phase. It analyses and discusses contending interests and aspirations in culture education
communication and tourism in parts of former Yugoslavia. Various contributions create a joint
story of EU interactions with accession states having both positive and negative impacts. The
Authors provide perspectives on the bearing of EU accession on culture primarily in terms of
risk perception on education as key facilitator of knowledge on the media which serve as a
basis for creating public opinion and tourism as an industry that has strongly transformed as
a result of EU enlargements. All contributions together provide an overview of what is and what
might be as a result of EU requirements. In contrast to elites on both sides who usually paint
EU membership in the brightest colours the closer look reveals more ambiguous processes and
attitudes.
