The twenty-two papers in this collection represent various cognitively-oriented approaches to
the study of literary and persuasive texts. Their authors include both linguists and literary
scholars united by their interest in exploring the mental processes accompanying the creative
production of meanings. Some of the papers grouped into two broad sections - Cognitive
approaches to literary thought and Aspects of cognitive rhetoric - offer new theoretical
insights and others focus on more specific aspects of verbal creativity zooming in on
concrete novels poems speeches and media texts. The variety of research interests and points
of departure of the subjects and materials chosen for analysis but also of the employed
methods of research shows that the developing field of cognitive poetics rhetoric is able to
accommodate a multitude of perspectives.
