The 2010 Pacific-Rim Conference on Multimedia (PCM 2010) was held in Shanghai at Fudan
University during September 21-24 2010. Since its inauguration in 2000 PCM has been held in
various places around the Pacific Rim namely Sydney (PCM 2000) Beijing (PCM 2001) Hsinchu
(PCM 2002) Singapore (PCM 2003) Tokyo (PCM 2004) Jeju (PCM 2005) Zhejiang (PCM 2006) Hong
Kong (PCM 2007) Tainan (PCM 2008) and Bangkok (PCM 2009). PCM is a major annual international
conference organized as a forum for the dissemination of state-of-the-art technological
advances and research results in the fields of theoretical experimental and applied
multimedia analysis and processing. PCM 2010 featured a comprehensive technical program which
included 75 oral and 56 poster presentations selected from 261 submissions from Australia
Canada China France Germany Hong Kong India Iran Italy Japan Korea Myanmar Norway
Singapore Taiwan Thailand the UK and the USA. Three distinguished researchers Prof.
Zhi-Hua Zhou from Nanjing University Dr. Yong Rui from Microsoft and Dr. Tie-Yan Liu from
Microsoft Research Asia delivered three keynote talks to the conference. We are very grateful
to the many people who helped to make this conference a s- cess. We would like to especially
thank Hong Lu for local organization Qi Zhang for handling the publication of the proceedings
and Cheng Jin for looking after the c- ference website and publicity. We thank Fei Wu for
organizing the special session on large-scale multimedia search in the social network settings.
