This book contains the refereed proceedings of the Third International Conference on Software
Business (ICSOB) held in Cambridge MA USA in June 2012. The software business refers to
commercial activities in the software industry aimed at generating revenues from the design
delivery and maintenance of software products and IT services to enterprises and individual
customers as well as from digital content. Although this business shares common features with
other knowledge-intensive markets it carries many inherent features making it a challenging
domain for research. The 20 full and 10 short papers accepted for ICSOB were selected from 60
submissions and are organized in sections on software product management organizational
transformation industry transformation software platforms and ecosystems and emerging
trends.
