Japanese men are becoming cool. The suit-and-tie salaryman remodels himself with beauty
treatments and 'cool biz' fashion. Loyal company soldiers are reborn as cool attentive
fathers. Hip hop dance is as manly as martial arts. Could it even be cool for middle-aged men
to idolise teenage girl popstars? This collection of studies from the University of Cambridge
provides fascinating insights into the contemporary lives of Japanese men and looks behind the
image of `Cool Japan'.
