This is a pioneering book on Taiwan's cultural diplomacy. It argues that cultural diplomacy is
a subset of public diplomacy aiming to utilize useful cultural resources to demonstrate
Taiwan's soft power so to increase the public's understanding and create positive impression
toward Taiwan in the like-minded countries. It then identifies three effective areas to
implement cultural diplomacy: films music and the academic field of Taiwan studies. Dr.
Astrid Lipinsky is Managing Director of the Vienna Center for Taiwan Studies at University of
Vienna Austria. Professor Hsin-Huang Michael Hsiao is Chairman of Taiwan-Asia Exchange
Foundation Taiwan.
