Web3 has opened exciting possibilities for brands to engage with customers in innovative and
trustworthy ways. This book serves as a valuable resource for marketers businesses and
enthusiasts providing practical knowledge on harnessing blockchain technology for digital
marketing. By presenting real-world examples and conducting in-depth analysis it bridges the
gap between theory and practice. Through the comprehensive examination of blockchain Web3 and
their influence on digital marketing this book uncovers novel findings and provides a nuanced
understanding of latest trends in the evolving digital landscape. The reader is empowered to
seize opportunities in this dynamic environment. Using a comprehensive mixed-method approach
that includes qualitative interviews and surveys this research leverages the invaluable
expertise of industry experts specialized in blockchain and Web3. The experts describe
Non-Fungible Tokens (NFTs) as highly valuable marketing tools that offer novel opportunities in
the digital marketing space. Beyond their intrinsic value NFTs foster community building and
act as digital cookies that enable companies to gather new customer data. Giovanni Aytan a
graduate from CBS International Business School completed his Master's degree in Digital
Marketing. Currently he is working as a Trainee in Marketing Technology at AOK Rheinland
Hamburg.
