Innovation represents a source of growth and profitability for firms in today's globalizing
competitive environment. In particular radical innovations are gaining in importance for large
established companies as they can be considered a source of organizational rejuvenation. Some
large companies organize for radical innovations by establishing dedicated organizational
structures. The present study provides a common basis for these activities drawing upon
research in the field of radical innovation management and corporate entrepreneurship which
are integrated in a new definitional framework of New Business Creation (NBC). In six in-depth
case studies and a cross-case analysis Theo Fowinkel explores the management of human
resources in NBC as the commitment enthusiasm and self-motivation of employees significantly
affect the development of radical innovation.
