Since the early times of travelling architecture does constitute an important force of
attraction and a vital element in marketing. Until today destinations try to increase their
market positions by means of the development and restoration of the built environment. However
architecture is characterised by an enduring presence with impacts on visitors and residents
alike. Hence on a sustainable basis it needs to chime with place and situation. Where modesty
might be suitable for one destination spectacular architecture could be a transformation
catalyst or unique selling proposition for another. Destination developers have to be aware of
the local requirements as well as the reciprocal relationship between the modern practice of
tourism and the built environment. To address the complexity of architectural tourism
throughout the book this topic is subject of a controversial discussion and approached with a
contextual and interdisciplinary view.
