The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever
organized in Switzerland. The host nations Austria and Switzerland emphasized the
sustainability of the event. Through their analysis the authors argue that well-known
principles of sustainability and policy were not uniformly implemented for the EURO 2008.
Nonetheless this book shows how in Switzerland a legacy was created through the
implementation of corporate governance and social responsibility policies by UEFA the Swiss
Government and the Swiss Football Association. This book offers an unprecedented resource for
sports practitioners and researchers. It provides a wealth of data based on the study of
existing scholarly literature key strategic and conceptual documents as well as exclusive
interviews with high-level executives involved in the organization of EURO 2008.
