A compact overview of the most relevant concepts and developments in International Management.
The various strategy concepts of internationally active companies and their implementation in
practice are the core of this book. The authors describe the particularities of international
value chain activities and management functions and offer a thorough understanding of how
Production & Sourcing Research & Development Marketing Human Resource Management and
Controlling have to be designed in an international company and what models are available to
understand those activities in an international context. In 23 lessons a comprehensive
overview of all key issues is given. Each lesson is accompanied by a case study from an
international company to facilitate the understanding of all important factors involved in
strategic international management. In this third edition all chapters have been updated all
case studies revised new chapters and recent data were integrated. ContentsIntroduction to
Strategic International ManagementThe External EnvironmentInternational CoordinationForeign
Operation ModesSelected Value Chain ActivitiesSelected International Business FunctionsThe
AuthorsDirk Morschett is Professor of International Management at the University of Fribourg
Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen
Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University
Germany.
