Georg Stampfl explores in detail the nature of business model innovation processes in
established companies from the organizational and the individual perspective. He outlines when
and why the process of business model innovation is started how the process of business model
innovation unfolds and what contributes to or inhibits success. Moreover the author
investigates how individuals discover new business models and how innovation teams collaborate
in business model innovation projects. Based on these insights the author provides helpful
guidelines on how companies can tackle the business model innovation challenge.
